Chapter 1 · Categories of Internet Marketing
ReviewDuring this course we are going to study four Internet marketing activities:
Selling: Companies use the Internet as a direct marketing channel. Consumers now use the Net to search for products, order them, and follow up on their purchases.
Providing Content: The Web site is the product for some information companies. Most of these companies generate revenue from advertising.
Providing a Network Function: Networked computers provide services for individuals or other companies wishing to search, buy, or sell.
ActivitiesCategories of Internet Marketing Assignment.
Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995), "Commercial Scenarios for the Web."
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