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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 1 · Categories of Internet Marketing

Review

During this course we are going to study four Internet marketing activities:

    Communicating: Firms use the communications services of the Net to promote or advertise their products and to establish relationships with consumers.

    Selling: Companies use the Internet as a direct marketing channel. Consumers now use the Net to search for products, order them, and follow up on their purchases.

    Providing Content: The Web site is the product for some information companies. Most of these companies generate revenue from advertising.

    Providing a Network Function: Networked computers provide services for individuals or other companies wishing to search, buy, or sell.

Activities

Categories of Internet Marketing Assignment.

Group Web Project

Additional Information

Donna L. Hoffman, Thomas P. Novak, and Patrali Chatterjee (1995), "Commercial Scenarios for the Web."


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