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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 1:
Communicating with Consumers

Compared to broadcast media, the Internet is more useful for establishing relationships with customers.

Some examples of using the Internet for promotion or communications would be the sites set up by


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