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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 6:
Mass Customization

The CRAYON site offers one approach for visitors to specify their preferences. Each visitor can set up the screen so that one sees only what one wants to.

FireFly uses affinity group comparisons. Suppose there are 200 people who, just like you, love a musical group called "Band A". Lets say further that of the 200 people, 150 of them also like "Band B", an act you are not familiar with. The odds are that you might like "Band B" as well!

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