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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 6:
Consumer to Consumer Relationships

Stolichnaya Vodka lets customers trade drink recipes on its web site.

Amazon.com lets customers post their own book reviews to its site.

On the Saturn web site, customers post pictures of themselves with their cars.


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