Internet Marketing Home
Send Email to Us

Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 7 · Human Information Processing of Web Sites

Review

The steps of informational flow in the mind are: exposure, attention, comprehension and perception, yielding and acceptance, and retention.

You can use graphical site maps to help visitors figure out where they are in your information space.

Often sites use some kind of visual metaphor as an aide to navigation.

Each page should indicate how it fits into the rest of the site.

Bookmarks are one way consumers remember where they saw something.

Activity

Site Map Standards Exercise

Additional Information

Jakob Nielsen, http://www.useit.com/


Copyright 1998 by Digital Springs, Inc. All Rights Reserved.