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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 7:

Bookmark management is so difficult that companies such as Alexa provide after-market software to help people with the task.

The title that shows up in a visitor's bookmark file is created by the HTML <TITLE> markup.

You want to make sure that you use a title that will help the consumer return to your site, or persuade him or her to do so.

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