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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 10:
The Hosting Page

The Web audience is extremely splintered, proving once again that the Internet is not a mass medium.

Hosting sites can be paid via CPM pricing, click-through pricing, or outcome based pricing.

Amazon.com pays for an ad banner when it results in the sale of a book.

Additional Information

Novak, Thomas and Donna L. Hoffman (1997), "New Metrics for a New Media," Draft of Paper appearing in World Wide Web Journal, 2 (Winter), 213-45.

Nielsen, Jakob (1997), "Do Websites Have Increasing Returns?" Alertbox April 1997.


Copyright 1998 by Digital Springs, Inc. All Rights Reserved.