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Computers are smart. When visitors arrive on the payoff page, make sure you take advantage of the fact that you
know where they came from. Your payoff page should be designed to smoothly take whoever clicked on your banner from the themes and topics they were looking at previously to your communication message and your goals. Make it worth it to them that they clicked-provide something intriguing, something extra, something entertaining enough to prevent them from using the back arrow immediately.
Copyright 1998 by Digital Springs, Inc. All Rights Reserved.
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