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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 11 · Shopping on the Internet


On the average, in home shoppers are different from those who do not shop from home.

It is important to consider the types of risk perceived by would-be Internet users.

The Internet radically changes consumer search processes.


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