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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 11: The Home Shopper
Internet Demographics

If you are trying to sell on the Internet, you need to know basic information about who is online. Some natural questions that need to be answered are as follows: Approximately how many people are on the Internet? What is the range of the estimates? Who is on? Who is not? How is the Internet audience changing?

Each year since 1995 CommerceNet and Nielsen Media Research conduct surveys in the U.S. and Canada to ascertain Internet behaviors. While the complete results are only accessible via subscription, the general conclusions about who is on the Internet are available on the CommerceNet Research Center site .

Nielsen has also joined with another firm, NetRatings, to provide additional information about the Internet population, tracking spending (both time and money), and popular sites. Visit their web site for daily statistics as well as other current information about how people are using the Internet.

Reuters recently reported reports that "Net Shopping Is Not a Fad." The Graphic, Visualization, & Usability Center used uses the web itself to perform its 8th WWW User Surveys. The Center's web site contains the most recent survey and results [www.gvu.gatech.edu/user_surveys].

Reuters reports that "Net Shopping Is Not a Fad." The Graphic, Visualization, & Usability Center uses the web itself to perform its 8th WWW User Surveys. The Center's web site contains the most recent survey and results.

The Graphic, Visualization, & Usability Center used the web itself to perform its 8th WWW User Survey

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