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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 11:
The In Home Shopper

It is hard to get handle on the fast changing topic of Internet demographics.

Old time cataloger JCPenney has learned a trick or two from this new medium. They offer an online bridal registry, thus solving the problems of wedding guests who live out of town.

Activities

  1. Consider two early entrants to Internet retailing, CD Now and Amazon.com. Will their pioneer advantage be enough to hold off the big players like Barnes and Noble or Tower Records with all their capital?

  2. Compare J Crew with Lands' End. Are their Web sites consistent with their company images?

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