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Consumers are
especially troubled by the idea that
personal information they reveal to one firm could be sold and used by
other
companies.
The Electronic Frontier Foundation and others have established a set of
online privacy principles.
A web
site adhering to these principles can
display the
TRUSTe logo.
Consumers must be notified of what information
is being tracked, how it will be used or shared and consumers must be
able to change or
delete their own information.
Activity
The TRUSTe site contains useful information about "Protecting Your Privacy Online." Visit the site and read the information. Then test your knowledge by taking their "Privacy Challenge."
Additional Information
The Electronic Privacy Information Center
Copyright 1998 by Digital Springs, Inc. All Rights Reserved.
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