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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 11:
Online Search

The purchasing process begins as recognition of need.

Consumers can use a computer to easily compare attributes.

The web is ideal for use in providing postpurchase customer service. For example, both Federal Express and UPS allow the consumer to track their package as it moves from sender to recipient. or providing them with the opportunity to talk to you or other customers.

The <META> markup is used by search engines.

Activities

Some online retailers think that consumers will more easily find their shops in an online mall. What do you think of that strategy?


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