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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 11: Perceived Risk and Trust
Time Risk

The consumer may fear that he or she will waste time going to a site. Since many sites are overloaded with graphics and difficult to navigate, a consumer could burn up a lot of time just trying to find and purchase a product.


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