Chapter 12 · Business to Business Internet Marketing
ReviewAt this time, Internet commerce is dominated by companies like Cisco Systems, Sun Microsystems and others that use the Net to sell to other companies.
That is not surprising since buying firms can create efficiencies by shifting purchasing to the Internet.
The Internet will accelerate the trend towards Just-in-Time Inventory management.
The Internet makes outsourcing more effective.
The Internet allows small firms to engage in international marketing.
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