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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 12 · Business to Business Internet Marketing


At this time, Internet commerce is dominated by companies like Cisco Systems, Sun Microsystems and others that use the Net to sell to other companies.

That is not surprising since buying firms can create efficiencies by shifting purchasing to the Internet.

The Internet will accelerate the trend towards Just-in-Time Inventory management.

The Internet makes outsourcing more effective.

The Internet allows small firms to engage in international marketing.

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