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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 12:
International Marketing

Pop quiz: in the acronym "WWW", what do the first two W's stand for?

Geography puts cost constraints on most forms of marketing. As the Internet drives down communications cost, geography itself becomes less relevant.

Additional Information

Michigan State's Center for International Business has a lot of links on international marketing.


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