Chapter 13 · The Nature of Online Competition
ReviewFirms can target virtual segments.
The Net disintermediates transactions.
The Net creates information intermediaries.
Automation will impact costs and prices .
Networked computers allow efficient consumer search (see Chapter 11).
Hypertext has more flexibility than paper. For example, you can display complementary merchandise .
The weaknesses of computer screens create a need for creative page design.
Online stores can "carry" unique merchandise.
Online retailers should provide an incentive to buy now .
There are bottlenecks in human information processing (see Chapter 7).
ActivitiesCD Now Assignment
Sarkar, Mira, Brian Butler, and Charles Steinfield (1996), "Intermediaries and Cyberintermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace," Journal of Copmuter-Mediated Communications, 1 (3), http://jcmc.huji.ac.il/vol1/issue3/sarkar.html
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