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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Complementary Merchandise

There are no limits on cross linking items such as shirts and ties, or ingredients for a recipe. has created an associates program that allows off-site page creators to link to a book on and receive a finder's fee if the visitor buys that book. They harness the energy of the Net to make hobbyists and other sellers partners in funneling qualified traffic to the website.

Additional Information

Nielsen, Jakob (1998), "Better Than Reality: A Fundamental Internet Principle," Alertbox, March 8, 1998.

Copyright 1998 by Digital Springs, Inc. All Rights Reserved.