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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Costs and Prices

The Internet unleashes forces which will reduce prices.

But there are also ways firms can keep Internet prices high

About 30% of all airline seats end up being empty - but perhaps not for much longer. See how Cathay Pacific Airline is using the Net to auction unsold seats. This approach could be applied to rental cars, sports or concert tickets, cruise ships or hotels.


Price out the cost of having a web page hosted for a company.

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