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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Disintermediation

The Internet can be used to shorten the channel between a firm and its customers, bypassing retailers and other middlemen and thereby reducing transaction costs from the value chain.

You can buy a new car directly from AutoWeb Interactive. In addition, the short channel provides the opportunity for faster delivery.


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