Internet Marketing Home
Send Email to Us

Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:

The Internet can be used to shorten the channel between a firm and its customers, bypassing retailers and other middlemen and thereby reducing transaction costs from the value chain.

You can buy a new car directly from AutoWeb Interactive. In addition, the short channel provides the opportunity for faster delivery.

Copyright 1998 by Digital Springs, Inc. All Rights Reserved.