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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13: Costs and Prices
Forces for Price Increases

Price Tuning - Firms can carefully monitor demand, and other firms' prices. This allows them to change prices to the maximally profitable level minute by minute.

Specialization - Firms can afford to offer a wider variety of niche or specialty products on the Internet not available through other channels. This will allow higher prices.


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