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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Incentives to Buy Now

The Internet has an advantage over print media, and to a certain extent over broadcast media as well, in terms of timeliness.

There should be a healthy number of bargains, closeout specials, "this-week (or day or hour)-only" deals, and so forth, prominently featured among the offerings.

Auctions are one way to create timeliness. See how the auction process works at

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