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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13: Costs and Prices
Forces for Price Reduction

Transaction Automation

The Internet provides the capability to execute transactions without a human order taker.

Charles Schwab offers a cheaper rate when its clients use the Internet to execute a trade instead of the phone. Companies like Holiday Inn reduce their costs by asking the consumer to do the typing when making a reservation.

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