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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Unique Merchandise

Net stores can offer things that retailers cannot afford to keep in the store due to limited retail space. has over a million book titles as compared to the typical book "superstore" which carries less than 200,000.

A web site lets you offer far more than can be shown in a catalog. Hypertext allows most of the information to remain hidden until the consumer calls for it specifically.

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