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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 13:
Virtual Segments

The Internet provides you with the valuable ability to target virtual segments of consumers who do not live anywhere near each other. These consumers may be scattered all over the world, but might share unique needs, wants or tastes.


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