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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 14:
Payment Mechanisms

Since some customers do not want to provide a credit card number over the Internet, you could offer them the opportunity to call a toll free number instead. Spanlink Communications provides an interesting hybrid of telephone and Internet direct marketing. Their service lets you provide a callback to a visitor making a purchase.

Virtual Vinyards sells wine online. How easy is it to purchase on their site? Test it out and critique it. Is it as easy as an 800 number? How does it compare to buying from a catalog? Do you think their site encourages impulse purchases?

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