Since some customers do not want to provide a credit card number over the
Internet, you could offer them the opportunity to call a toll free number
Spanlink Communications provides an interesting hybrid of telephone
and Internet direct marketing.
Their service lets you provide a callback to a visitor
making a purchase.
sells wine online.
How easy is it to purchase on their site?
Test it out and critique it.
Is it as easy as an 800 number? How does it compare to buying from a catalog? Do you think their site encourages impulse purchases?
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