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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 15 · The Content Site Visitor

Review

Flow is an optimal psychological experience that occurs when there is a match between the challenge at hand and one's skills.

Flow can be achieved by either a hedonic surfer or a utilitarian searcher.

Additional Information

Hoffman, Donna and Topm Novak (1995), " Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Working Paper.


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