Chapter 15 · The Content Site Visitor
ReviewFlow is an optimal psychological experience that occurs when there is a match between the challenge at hand and one's skills.
Flow can be achieved by either a hedonic surfer or a utilitarian searcher.
Additional InformationHoffman, Donna and Topm Novak (1995), " Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Working Paper.
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