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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 15:
Hedonic Surfers and Utilitarian Searchers

Surfers consume a web site by experiencing it in the same way that movies and sports events are consumed.

In contrast, searchers are on a mission and they have a work mentality.

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