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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 15: Hedonic Surfers and Utilitarian Searchers
The Searcher's Mindset

The utilitarian searcher uses the web in a way that is instrumental and rational. Such a visitor is looking for some kind of specific information. A well organized and searchable site works best for these seekers.

Help searchers find you by having a web address that is easy to guess. You should also use make deft use of keywords in the HTML <META> tag. The format is

<META HTTP-EQUIV="Keywords" CONTENT="keyword1, keyword2, ...">

Replace keyword1 with search terms you feel these searchers would be using to find you.

Copyright 1998 by Digital Springs, Inc. All Rights Reserved.