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Often there is a strong nonverbal aspect to the hedonic experience— the images are quite important. Surfers are relatively undirected and their browsing is spontaneous.
The goal is escapist, to achieve immersion in the site, or at least a high
degree of personal enjoyment either through arousal or pleasure or both.
The idea is to
gather interesting and exciting experiences from the web.
A unique site works best for these surfers, one which is novel and interesting.
You pull these folks into a web site with links everywhere and ad banners on other sites.
Copyright 1998 by Digital Springs, Inc. All Rights Reserved.
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