Internet Marketing Home
Send Email to Us

Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 16: Content Site Profitability
Well Known Brands

The splintered audience makes well known media brands such as ESPN's SportsZone service, Paramount's Star Trek franchise or the Yahoo! index rare and valuable.

Yahoo! has leveraged its brand equity, creating several brand extensions including its Headlines service, Yahoo Finance, Yahooligans for kids, and numerous regionally-specific sites such as Yahoo France. Yahoo then gets even more well known.

Copyright 1998 by Digital Springs, Inc. All Rights Reserved.