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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 16: Site Design
More Links Means More Clicks

The more links there are on the page, the more opportunities there are for people to click. This will keep them on the site longer.

But a certain proportion of users will not click on the "scroll bar". Try to keep links you want them to visit, or the attention grabbers, high enough on the screen so they don't need to use the scroll bar to see them. In fact, it is a good idea to make sure that all pages fit entirely, or nearly so, on one screen.

Activities

The HotSheet site goes exactly the other direction; using a very high density display and keeping a huge load of information on one page. Does the purpose of this site make a valid exception to the rule?


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