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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 16:
Content Site Profitability

The web is not a mass medium.

Audience fragmentation sees to it that well known web sites are unusual and valuable

Content site revenue comes either from banner advertising (see Chapter 10) or from viewer fees.

Take into acount whether your audience is surfing or searching (see Chapter 15).

Banners and links are a two-edged sword!


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