Internet Marketing Home
Send Email to Us

Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 16: Site Design
HTML Subtleties

Use the the width= and height= subcommands of the <IMG> markup. The width= and height= parameters specify the image size which then allows the browser to set up the page even before the images have been retrieved.

Also, use the alt= parameter to create some text which will appear in place of the image.

Make sure there are text versions of all links. Many searchers have "turned off" images in their browser. In addition, text loads faster than images so that visitors can circumvent a Network bottleneck by clicking on a text link even before the images load.

Finally, you can speed the loading of other pages by including trailing slashes for directories in the urls for your links. This saves a server GET request.


Copyright 1998 by Digital Springs, Inc. All Rights Reserved.