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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 17 · Legal and Ethical Issues

Review

There are three ethical frameworks that can be used by marketers: utilitarian, prima facie duty, and proportionality.

Some of the important issues faced by Internet marketers include:

  • privacy
  • copyright
  • trademarks
  • ownership of domain names
  • unsolicited commercial email
  • censorship
  • long-arm jurisdiction
  • gambling and liquor
  • children's issues
  • sales taxes

Activities

InterLotto is a gambling site in Liechtenstein. Internet gambling may not be legal in the US. Is there a problem?

In many countries, children's TV programming is regulated to make sure that children are not deceived by advertising. Do these sites need oversight?

Should hard liquor be advertised on the Internet? How about cigarettes? Does a site like http://www.800spirits.com/ need to be regulated?

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