Chapter 17 · Legal and Ethical Issues
ReviewThere are three ethical frameworks that can be used by marketers: utilitarian, prima facie duty, and proportionality.
Some of the important issues faced by Internet marketers include:
ActivitiesInterLotto is a gambling site in Liechtenstein. Internet gambling may not be legal in the US. Is there a problem?
In many countries, children's TV programming is regulated to make sure that children are not deceived by advertising. Do these sites need oversight?
Should hard liquor be advertised on the Internet? How about cigarettes? Does a site like http://www.800spirits.com/ need to be regulated?
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