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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 18 · Web Log Data

Review

Web servers create log records when someone accesses a file.

Logs are tricky because computers, not consumers, are logged.

Nevertheless, web log records answer many questions.

Many companies provide audience logging services.

You can use the web to do real time experiments. Or you can use it for environmental scanning.

Activities

Fred's House of Bikes Assignment

Additional Information

Internet Business Network, " How Websites Learn and What They Have to Teach."


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