Chapter 18:
Questions You Can Ask

• How many people visit my site?

• On which page do they typically enter?

• Which is the last page they typically see?

• How do they traverse the site?

• How do they get there? What links do they follow to find us?

• What sorts of typos do they make when they are typing in our page addresses?

• Which are our most popular pages?

Studying the answers to these questions allow the content site webmaster to create a better site.