The web can be used to perform marketing research on any physical product
or service, or on the web site itself. You can create chat based focus
groups where a geographically dispersed group provides feedback on a new
product concept or a pre-existing product or service.
You can also use
to create an online questionnaire.
It should be noted that achieving a random or representative sample online
is very difficult.
Companies such as
CustomerSat.com specialize in Internet survey methods.
Environmental Scanning and Market Research
Nielsen, Jakob (1994),
Laboratories: A 1994
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