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Table of Contents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19

Chapter 19:
Market Making

The ultimate content is information produced by Internet users themselves. The net is good at creating an exchange between writer and reader, buyer and seller.

It is in this sense that Yahoo is the prototype of the successful Internet web site.

Other firms use their computer facilities to make a market by hosting auctions.

Such meeting places grow by leveraging the the communication and revenue flow of the users. Such exchanges should exhibit increasing returns to scale.

Additional Information

Nielsen, Jakob (1997), "Classified Advertising: A Web Success," Alertbox, September, 1997.


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