Welcome to the Web Companion to the second edition of Internet Marketing, the premier textbook for the new age of marketing students. This site and the printed text have been designed from the start to complement each other and to capitalize on the strength of each medium. The Web Companion contains chapter summaries, examples, cases, homework assignments, discussion questions, and updates to the material.
Those teaching the Internet Marketing course will also benefit from the Online Instructor's Manual. Designed to complement both the text and the student's Web Companion, the Instructor's Manual is an invaluable teaching tool. Instructors who have adopted the text should send us email to request the IM's URL.
To reserve your copy of the book, click here.
Charles F. Hofacker, the author of the book and the Web site, has been a professor of marketing at Florida State University since 1985, and has been involved in information technology since 1977.